Strategy proposed · Retail real estate · Lahore, Pakistan

Designing 11 revenue streams for an underperforming Lahore mall

A mixed-use mall faced empty stores, unsold apartments, low tenant confidence and traffic that benefited individual destinations more than the property as a whole.

11 revenue streams designed in the proposal

The operating challenge

  • Retailers doubted that available foot traffic could support rent and operating costs.
  • Existing visitors came for isolated errands or individual tenants without moving through the wider mall.
  • Food, events, social visits and destination shopping were underdeveloped.
  • Management lacked the focused research and commercial roles needed to change the tenant and visitor mix.

Aargard's response

  1. Completed fieldwork, interviews, focus groups and an eight-part foot-traffic analysis.
  2. Mapped gaps across destination, impulse, tourist, local, errand, food, event and social traffic.
  3. Designed 11 potential revenue streams plus collaboration, investor and property-repositioning work.
  4. Delivered a formal proposal after a month-long research engagement.

Evidence and limits

  • The video clearly describes the 11 streams as proposed and awaiting execution.
  • Its description refers to growth outcomes, but the spoken account does not establish completed implementation.
  • This case is therefore published as a strategy roadmap, not a verified turnaround result.

Transferable lesson

Mall performance improves when management understands why each visitor arrives, what keeps them on site and how tenant economics connect to the total journey.

Watch the primary source: Client Diaries Episode 6: Failing Mall in Lahore